Getting paid to do something you love, receiving praise from millions of fans, working with a flexible schedule, and enjoying other eo perks of being a YouTube star. But is YouTube really the best platform for content monetization? How much money do YouTubers make mondy and how do they do it? Most importantly, is this side hustle worth investing your time — and what financial rewards are you likely to reap? How does it work, then? A YouTuber may be approached by a company asking them to review their product. If the viewer ends up making a purchase, the YouTuber will receive a percentage of the purchase price.