Rob Berger. SL offers the potential and I stress potential to make a lot of real world money. Like blogging, the big bucks will go to a select few, though many more can still make a respectable amount of money in SL. Second Life is an online virtual world that is part game, part elaborate chat room, and part commerce. The initial account with Second Life is free. Once you download some software, you are given an avatar 3-D graphical figure that is a visual representation of you within SL that you use to explore the SL world and interact and chat with other members thorugh SL. You can buy clothes for your Avatar. You can rent or buy land from other Residents and build a home or a store.