Pinterest continues to grow at an exponential rate, with 87 million U. And with million people using the network, buywble percent of saved Pins are business-sponsored. First, understand the type of user Pinterest attracts. Indeed, the site draws droves of women in their 30s, especially those with young families. Second, understand the value Pinterest brings. While other paid social advertising has the potential to disrupt the user experience, Pinterest pinz opportunities to promote your business in an organic, non-invasive way.