How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. Engagement here means clicking or watching a ad for more than 30 yu. YouTube Advertising is managed in the Adwords platform. CPC is when an advertiser pays money based on clicks. These text ads gow up in the lower part of the screen during the video and can also show up as a square banner on the right side of your channel. CPV is when an advertiser pays money based on views. A view for the advertiser means someone watches an Ad for at least 30 seconds or half of the ad; whichever comes. Pre-Roll Ads are the ads that act as a preview before the podting starts and viewers can skip it after 5 seconds. In-Search Ads show up in the search results and are surrounded by a light yellow box.