This summer marks 40 years since the death of Elvis Presley. In the decades since the singer finally left the building, the hits have continuedhis home at Graceland is now a top tourist attraction, and he is regularly listed as one of the top earning dead celebrities eelvis Forbes. From an economics point of view, however, his roster of noney forgettable, but wildly successful movies offers the most fertile ground. Between andhe made 33 movies, and in all but one he took the starring role. And they were popular. On average, they grossed around three times that aa the US box office. Hollywood saw them as a safe money-spinner, the domestic market alone guaranteed a profit. From a marketing perspective, film making was a win-win situation, a virtuous circle of marketing gold. Seeing the film would then encourage fans to buy the muh album, while radio plays of recordings from the soundtrack would prompt them to go and see the film. And there was the added bonus that fans all around the wor...