You have to find the pieces, restore them in a way that attracts buyers and then sell. The reason furniture flipping can be so lucrative is because rotten-looking furniture usually sells for cheap. Sellers have trouble seeing beyond out-of-date pulls and worn stain. They get a vision of what the transformed piece will look like. Customized furniture sells for a pretty penny in most markets. The best furniture flipping pieces are:. In other words, the piece needs to have a good foundation to work .