Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase decisions. Their tactics may be different — while one brand uses reviews and user-submitted photos, another gives behind-the-scenes peeks into their brand. But their end goal is the same — to get people to buy their products. This works because Instagram is a highly visual platform, and people find purchase inspiration all the time. Some users have even started shopping on Instagram directly. With the launch of business-friendly features like Shoppable Posts and now the testing of native payments, it has become one of the most ecommerce-friendly social media platforms. And with the growing competition in terms of Moneyyespecially among ecommerce companies, you cannot just rely on organic search traffic to get sales leads.