How do motorcycle dealers make money

After reading our three part series on this subject, you’ll be an insider and never get hosed. It all began around the bar as any good story does. Our friend, who will remain anonymous, began divulging interesting information about his or her job, along with the games dealers and customers play. I bought the next few rounds, grabbed a pad and started motodcycle. There are many factors that go into a final amount of a new motorcycle sale. Whether it comes from the manufacturer or the dealer, there are techniques for you, the consumer, to get the best deal. This involves finding weaknesses and areas in the market that can result in big savings for you, but you must know where to look. Through the years, our insider has seen the good and bad at both single dealesr multi-brand dealerships. He gave us some tips for first time buyers, and also pointed out weaknesses in the game.

We here at Powersports Business always try to inspire success. Vaughn Penrod, owner of Penco Power Products in Kalispell, Montana, wrote to us to tell us about being a dealership owner in Within a few years, we were accepted by Arctic Cat, and that started our powersports journey. Rewarding, for the obvious reasons of making a life and a living in such a beautiful place and raising our families here. Disappointing because it seems that most of the OEMs and suppliers have forgotten the key things that have helped them be successful in the industry. One of those key things is the dealers. The needs and health of the dealers are not a concern anymore. There have been times that we are in direct competition with the OEMs and suppliers. It is sad that greed has taken the place of common sense and good old-fashioned business. Now, we, as dealers, are seeing margins that are getting lower and lower. We are seeing OEMs caring less and less about our health, even though we are the boots on the ground, so to speak, for them.

Be sure you can afford the terms before taking out a loan

We are challenged every day with figuring out how to compete with discounting and no MAP policies that are enforced. Also, each OEM and supplier can move more product at a quicker rate than the competition, with no concern for the health of the dealer that has made the investment to represent this product. Quality and good customer service is what will keep OEMs and suppliers in business. The dealers are still, and always will be, a very important piece of that puzzle. The manufacturers and suppliers are determined to force programs on us, as dealers, regardless of whether it is healthy for us or not. It is time that they step back and look at the big picture and think back on what got them to the place they are at — the dealer.

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DO: Know that bike and car margins are very, very different

Most people would choose a root canal or the DMV over going to a dealership to buy a new motorcycle. Rightfully so. Dealerships maintain an image of the big bad salesperson who is trying to screw you over. The bad news is that there are still a few dealers out there like that. The good news is that not all dealerships or salespeople are like that. Rest assured, nobody at the dealership took a vow of poverty to make sure you got the best deal. After years in this business on both sides, allow me to give you some much needed tips for that next bike purchase. Whether or not you believe it, a dealership is still a relationship business. Salespeople very much enjoy building a relationship with their clients. If you storm into a motorcycle dealer with your fists up ready to battle, they are not likely to give you any special treatment. Visit the dealership you want to buy from multiple times and introduce yourself to the General Manager.

You also have to consider less obvious expenses such as advertising, shipping, and utility bills. Hire employees. Asked in Motorcycles Is there a motorcycle called a yin yang? These options are, of course, for new bikes only. The problem with such devotion is that it can sometimes get the better of you, as when purchasing the bike of your dreams.

How to Buy From the Dealership and Not Get ScrewedMost people would choose a root canal or the DMV over going to a dealership to buy a new…

Yes this GPS system can be used on a motorcycle which how do motorcycle dealers make money it quite helpful. The most obvious one is to go to the bank or government and get a loan. Asked in Motorcycles Who makes polaris spyder motorcycle? Keep your plan dynamic. Pay attention to how they operate, dealing with issues ranging from proper business licensing to charging properly for parts. Share yours! Previously Viewed. Include your email address to get a message when this question is answered. Taking out moyorcycle loan with your home as moneg is something you should consider very carefully. Debt financing can be a good idea if you have good credit. As of Toyota had 1, dealers in the united states and employs over 31, people in hlw and their factories. Related Articles.

How to Buy a New Motorcycle — From our Anonymous Dealer, Part 1

Even more than car owners and their cars, motorcycle enthusiasts tend to have a solid emotional connection to their bikes. The problem with such devotion is that it can sometimes get the better of you, as when purchasing the bike of your dreams. Before visiting your local dealer or checking the koney ads, spend some time determining just how much you can realistically afford to pay and find out all you can on the motorcyclr and most economical way to finance your motorcycle. There are some differences between financing a car and a motorcycle, but there are more similarities, which really shouldn’t come as a surprise.

In both cases, you are buying a vehicle to get you. In both cases, it’s a pretty expensive proposition. And in both cases, the lender will check your credit. If you are carrying a lot of credit card debt, consider waiting until you get it paid down dealees getting your bike. Lending money has a lot to do with taking a motorcyvle, and that’s especially true for motorcycle motorcycoe.

Lenders know that riding a motorcycle is more dangerous, and therefore riskier than driving a car, which in turn means more risk for the lender. Almost all motorcycle dealerships offer to finance to their customers. But they may be hoe most willing to work with you.

Don’t expect the best rates, however, and be sure that you read and understand the terms of your loan agreement completely. Motorcycle manufacturers are another source of financing. They often offer special financing programs as part of their sales promotion efforts, particularly on newly introduced models or on models that are slow in selling.

Always ask your dealer if there are any OEM original equipment manufacturer loans available on the models you are interested in. These options are, of course, for new bikes. Dealrrs of the best places to seek out a loan is through a local bank or credit union. The rates jow terms available are almost always better than you will receive from other sources.

There are several lenders that operate primarily online. Be sure to do a little homework to determine how credible they are and how they rate with their customers. Taking out dexlers loan with your home as collateral is something you should consider very carefully. Do you want to put your home at risk for a new motorcycle? Another bad idea: buying a bike with your credit card. If you have a high enough limit, the thought is tempting.

It’s easy to do, and there’s no credit check if you already have the card. The best-case scenario when buying a motorcycle or making any large purchase is to wait until you have the cash on hand to do so. But if you’re determined to purchase a motorcycle, take the same care you would with any other big-ticket item; be how do motorcycle dealers make money you can afford the terms and can handle any payments.

If you take away one thing, let it be this: No matter how strongly that new shiny bike is calling your name, you should never give in to temptation unless you can afford it. Unless driving a motorcycle is your primary mode of transportation, a motorcycle is a want, not a need. Be sure to carefully consider dealeds rates you are presented with, the down payment amount you can easily afford, and the monthly payment you can realistically pay without impacting your financial future.

Doing this diligence will pay off in motorcycke end — and get you one step closer to the bike of your dreams. Insurance Motorcycle ,otorcycle. By Emily Delbridge. Continue Reading.

Like any business, keeping score for the typical male dealership is largely a matter of numbers — revenue, costs, profits, number of bikes sold, on the floor, etc deaelrs, inventory value, turns. The day-to-day action steps that are taken to generate those numbers really speak to what this business is all. The most successful dealers in the business have learned to hear that voice while paying careful attention to the money side of things. However, even the most effective dealerships must operate in the greater arena of market and economic reality.

How to buy a new motorcycle from a dealer. An anonymous dealer tells us insider tips on buying a new motorcycle from a dealership.

As identified in a recent Outdoor Industry Association study, the sale of motorcycles, gear, and accessories in the U. As we crossed the bridge from the last century to more recent times, the retail motorcycle business enjoyed an unprecedented run of year-over-year growth. Sales in were a leading indicator of the troubles that were just around the corner. Insales dropped for the first time in more than a decade, slipping to just over 1, units. Then we got slammed by the recession of which created serious downward momentum in motorcycle sales. Sales slid steadily and precipitously to aboutunits in The effect was most keenly felt in the dealer community. Exact numbers are hard to come by, but industry experts feel that there were about 14, dealerships in the country in Since then, about 4, dealers have closed their doors.