Long ago, in the dawn of the internet age, pirates ruled the digital waves and music-lovers found, to their delight, that anything could be downloaded for free. Sales of recorded music crashed. Every musician was playing the blues. Those days are over, but the road to how do rappers make money on spotify business model that works for internet companies, music producers, and recording artists remains rocky. They used to be quite different. Pandora focused on free, advertiser-supported music with limited customization. That made it, basically, a radio service delivered over the internet. Spotify was primarily premium radio. It has a free service, too, but its purpose is to drive the listener towards a subscription. As it turns out, internet users expect a high degree of choice and personalization and are willing to pay for. The Pandora audience began to shrink while Spotify’s continued to grow.